If you combine a successful background in database marketing and marketing automation with emotional intelligence, the ability to build strong relationships, and a deadline-driven mindset, the role of Digital Marketing Analyst offers you some compelling opportunities. You will:

• Join a large, complex company where you will enjoy wide visibility and attention as you demonstrate the value of marketing analytics and its ability to drive company growth. 
• Make a significant impact as you work with Sales and Marketing, leveraging extensive data to drive campaigns and deliver quality leads.  Quick question for you - click here
• Enjoy strong training, professional development, mentorship and support as you work closely with your immediate team, Sales and Marketing, technology vendors, and learn from security experts across the organization.
• Work from the comfort of your home office anywhere in North America. No travel is required!
• Demonstrate your skill, runway and ability to take on new and interesting challenges. As marketing analytics and automation evolve, you can evolve along with it or pursue a variety of interesting advancement opportunities within our growing global organization. 

G4S specializes in integrated security solutions that mitigate risk and add value. Our suite of products and services includes risk consulting, software & technology, systems integration and security officers. We provide security for governments, Fortune 500 companies, nuclear plants, petro-chemical companies, ports, airports, colleges and universities, hospitals, banks, residential communities and more, and align services to deliver innovative, essential and scalable solutions that span each client's entire operation. We offer our employees the best of both: the stability and resources of an evolving global industry leader along with a strong entrepreneurial spirit.

To meet the basic qualification for this role, you will have legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship. In addition, to be a good fit for the Digital Marketing Analyst opportunity, you will have:

• A bachelor’s degree in Marketing, Communications, or a related field
• At least 5 years of experience in database marketing and marketing automation
• Experience with all stages of the marketing funnel for product with the ability to envision the right experience for customers, drive execution and scale the product to match business opportunities
• Experience creating and implementing seeding, demand creation, lead nurturing and pipeline acceleration programs
• Excellent communicator with proven ability to convey complex ideas, and ease in including technical or industry terms within content to be viewed by a variety of audiences (e.g. analyst, partners or customers)
• Knowledge of Salesforce.com and Marketing Automation software (e.g. Pardot (highly preferred), Marketo, HubSpot, Eloqua, etc.)  Quick question for you - click here
• Proficiency in Microsoft Office applications (e.g. Word, Excel, PowerPoint, etc.) and Google suite  Quick question for you - click here
• Familiarity with operating systems, such as Windows, etc.
• Strong understanding of marketing concepts and analysis
• Strong project management skills and the ability to meet multiple deadlines
• Experience in a B2B environment
• Experience in working with and managing external vendor / partner relationships

In addition to your technical skills and experience, you will need the following characteristics and core competencies:

• Strong interpersonal skills; high emotional intelligence; the ability to work well with other team members, customers, Sales, and Product Marketing
• Self-motivation and a sense of urgency
• Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables
• Ability to define problems, collect data, establish facts, and draw valid conclusions

Note: This description is intended to give you a general overview of the position and is not an exhaustive listing of duties and responsibilities.

Pictured: Secure Trax integrates G4S' proprietary reporting technologies to provide clients with multi-faceted reporting and real-time communication throughout the security program. G4S Security Officers use Secure Trax to log incidents, track post coverage and provide clients with actionable information for immediate use.

Reporting to the Vice President of Marketing, as Digital Marketing Analyst, you will be responsible for studying market conditions to assess the potential sales of products and services. Your duties will include managing the marketing automation system, monitoring sales trends, gathering competitor data, preparing reports for management and utilizing statistical software for data analysis. You will develop marketing strategies for specific target audiences and evaluate the effectiveness of those campaigns.

Daily, you will serve as an individual contributor on a core, three-person team including the Manager of Digital Marketing and Communications who supports marketing campaigns through the web pages, and our Senior Graphic and Web Designer responsible for campaign creative design. A good deal of your time will be spent focusing on marketing automation using Pardot, as well as analyzing Salesforce data, to inform cross-functional Sales and Marketing teams and develop compelling, targeted and integrated marketing campaigns designed to drive sales leads.  Quick question for you - click here

Specifically, you will:

• Develop integrated marketing campaigns leveraging our marketing automation system with the aim of acquiring and retaining customers by working with the Marketing and Sales teams
• Manage the implementation, tracking and measurement of marketing campaigns
• Maintain regular measurement of the ROI of campaigns through the use of Salesforce and Pardot
• Assign marketing qualified leads to members of the sales department and follow up where necessary
• Analyze the data contained in various systems to help the company segment the market and therefore target our marketing efforts
• Deliver regular reports/dashboards of campaign results, including web analysis and evaluation of KPIs
• Collect and use data to inform new campaigns and the evaluation of existing campaigns
• Keep abreast of current trends in database marketing
• Implement lead scoring practices to enable higher conversions of quality leads
• Perform administrative work/data clean up within the tool

Your efforts will support a very large sales organization focused on Latin and North America. You may work directly with salespeople, but most often you will work with one of 20 marketers each assigned to a Sales team. It will be important to build relationships with your internal customers, taking a service-oriented approach but also serving as a marketing automation SME. You may also work with the Events team, providing data to inform marketing events.

Note: This description is intended to give you a general overview of the position and is not an exhaustive listing of duties and responsibilities.

Make an impact
This role is about much more than crunching numbers. You will provide actionable insights that ultimately will drive sales and increased revenue.

Lots of opportunities to learn
In addition to onboarding and significant one-on-one training with the VP of marketing, you will have the opportunity to take vendor training from Salesforce and Pardot. You are also bound to learn on the job initially and as the role evolves. You'll also find a wealth of knowledge available to help you learn the security industry and G4S products and services.

Innovative business model
While our competition is content to offer a slate of products and services, we differentiate ourselves by offering integrated solutions backed by state-of-the-art technology. We're constantly developing new solutions in response to evolving markets and you and your team will support sales and revenue growth across service lines and solutions (e.g. Security Officers, Systems Integration, Corporate Risk and more).

Great atmosphere
Comradery is strong at G4S, as is passion and excitement for the work. The company has great standards and procedures and communication is strong. You bring the skills and experience, and we'll provide an environment in which you can contribute and excel.

Ample opportunities
In time, you can pursue opportunities in multiple North American G4S divisions and at locations around the world. With more than 50,000+ employees in the United States and Canada, and 600,000+ around the world, advancement can take you from New York to Hong Kong and everywhere in between.

The 3Cs
We approach work with the 3 Cs in mind:

1. Customers - always the first priority
2. Colleagues – we are dedicated to the care, support and development of one another
3. Company – we support the company and they support us

Video: G4S has evolved into the ONE complete force in the security industry by utilizing a risk-based approach to merge the core strength of our security officers with comprehensive hardware, software and technology solutions.

Your technical expertise will be essential, but just as important will be your communication and interpersonal skills to build relationships and work effectively with multiple stakeholders. You'll find that you're working with a highly talented group of people who bring skills and a positive attitude to the table. If you do the same, you'll fit right in.

We understand that there will be a learning curve, and you'll have support, but we'll also look to you to be proactive about getting up to speed quickly. The pace here is fast and change happens frequently. Those who excel at G4S truly enjoy the dynamic environment, have a strong bias for service, remain agile and able to pivot, and always work to deadlines. In addition, to be an outstanding Digital Marketing Analyst, you will:

• Bring strong emotional intelligence and active listening skills
• Build collaborative and effective internal relationships with peers, Marketing and Sales team members, and others
• Meet and exceed KPIs. Goals will be clear, specific, measurable and attainable 
• Determine priorities and time management for all projects
• Maintain a commitment to learning and professional development
• Influence the evolution of your role

Pictured: The G4S Security Risk Operations Center (SROC) integrates multiple, disparate capabilities to help clients prepare for, monitor, alert and respond to threats from one central location. The SROC seamlessly integrates the management of enterprise risk intelligence services, command and control functions and remote video monitoring capabilities.